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Ni Sa Bula and Welcome to softafiji.com.
The Society of Fiji Travel Associates (SOFTA) is one of the oldest tourism industry organizations in Fiji with a proud history that spans over 40 years.
We take great pride in our history and heritage; and pay tribute to all our founding members, past presidents and members for their vision and contribution
towards what SOFTA is today.
Currently SOFTA has over 40 members providing services in Destination Management Companies , cruises, land, sea and air transportation, excursions,
diving, rental cars and other related businesses in the tourism sector. All these companies have agreed and have adapted the SOFTA code of ethics
which ensures credible operation of the business and quality and reliable services of all tourists using these companies.
We encourage and actively participate in all industry customer services programs; forums on standards and licenses, employment or investments
and any initiatives that bring value and enhances the quality of the visitor experience in Fiji.
I welcome you to softafiji.com and hope that the information herein is useful and of assistance to you.
Vinaka
Damend Gounder
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