SOFTA TODAY
Today SOFTA is an integral part of the dynamic tourism industry in the Fiji Islands. Close to 45% of all visitors to the South Pacific visit Fiji. Of the 500,000 visitors that visit Fiji, over 80% buy a product or enjoy a service by a SOFTA member.
From an Airport welcome, to transportation to your hotel, a domestic air ticket to the North, a visit to a jungle waterfall, a 4 wheel jeep to a secluded Fijian village, to cruising the mystical Yasawa Islands, or diving the Beqa lagoons.
These are all services provided by our members.
SOFTA represents a reputable and reliable provider of tourism services in our islands. |