· SOFTA is a recognised association by Government and Non-Government Organisations.

. SOFTA is the oldest Tourism organisation in Fiji.

· SOFTA is the recognised association by Airports Fiji Ltd for issues relating to tenancy or operational at the airport.

· SOFTA members have access to a diverse industry network ranging from tour, rental, cruise, boat operators,

  domestic and international airlines, hotels and resorts throughout Fiji.

· SOFTA members are recognised by major hotels and resorts in order to enter into contractual agreements